Started in 2003
We are Hans Haveman and Heidi Rhodes. Since 2003, we've worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.
We are the Resident Seafood Buyers of the Santa Cruz Harbor — what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers' Markets, Harbor Fish house, CSF Club, and to our wholesale customers.
We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.
CEO
About Heidi
The matriarch of the H&H family, Heidi's role in an unexpected yet rewarding seafood career began when she was just 23. She and Hans launched H&H with one simple farmers market selling Hans' wild local salmon catch. He'd catch it — she'd sell it…
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COO
About Hans
Hans is an avid ocean lover who has been fishing our local waters since he was a kid and continues a long family legacy of watermen. Born and raised a Santa Cruz local, his love for fishing naturally led him to the kitchen where he got to train alongside Wolfgang Puck in various restaurants throughout LA…
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The People Behind the Fish
Experience a symphony of flavors with our Crispy California Halibut and refreshing Arugula Fennel Salad—a culinary adventure that's light, zesty, and delicious.
Discover the perfect way to reheat cooked Dungeness crab, preserving its succulent flavor and texture. Follow our simple steaming guide for a delightful seafood experience!
Fiskesuppe, literally “fish soup,” is a Nordic staple chock full of seafood, veggies and a creamy, heartwarming broth. This delicious take on chowder will have you questioning how it’s low carb and gluten free!
2026 Dungeness Crab SeasonDungeness Crab season is approaching get the latest updates and news on this year's season. Stay informed!Read it 1 min read
2025 Dungeness Crab SeasonCrab season countdown – stay tuned for updates on all things Dungeness!Read it 4 min read
2024 Dungeness Crab SeasonDungeness Crab season is approaching get the latest updates and news on this year's season. Stay informed!Read it 3 min readSince 2012
Did you know H&H Fresh Fish started Santa Cruz's first Community Supported Fishery (CSF) Club? Since 2012, we've been bringing sustainable seafood to our community's doorstep. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisherpeople — and to feel good knowing that your purchase supports the LOCAL fishing community.
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