We are Hans Haveman and Heidi Rhodes. We work as
a team to provide our customers with the freshness and quality
assurance they have come to trust of our seafood. What we do not
catch ourselves, we supplement from other local Santa Cruz fishermen
after hand selecting, approving, and processing all fish that
we present for sale at our markets. We offer a worry-free guarantee
with all of our purchases...we want you to be extremely happy
with your fish and rely on us weekly as your own personal fisherpeople!
We also want you to feel good knowing that your purchase supports
the LOCAL fishing community. We are proud PCFFA members, adhering
to sustainably harvested fishing methods and taking good care
of our beloved ocean.
We love getting to know our customers and being
a part of the community action at the farmer's markets. We feel
blessed to be trusted by so many wonderful customers and take
our commitment to freshness and H&H quality very seriously.
Please feel welcome to introduce yourself to us and share your
own fish ideas, tips, likes, dislikes, and even any requests you
Hans has been involved in the fishing industry nearly
his entire life. His work experience has been centered on commercial
fishing; however through his love for our ocean and lifelong passion
for diving, spear fishing, and sport fishing, he has attained
a vast knowledge of the ocean and its inhabitants.
He has worked on commercial fishing boats in Alaska,
Oregon, Washington, and throughout the California coast. Additionally,
he's been blessed with the opportunity to learn indigenous forms
of fishing by working on fishing boats in Australia, New Guinea,
and New Zealand.
Hans's fishing experience naturally led him to progress
into the cooking industry where he was given the opportunity to
work in five star restaurants, including alongside executive chef
Wolfgang Puck. He has attained a vast knowledge of not only how
to catch, but also cook fish and is happy to share his tips and
Hans hoped to focus his thorough knowledge into
a service that he could provide to his community in order to share
in and spread seafood appreciation for all of it's many health
benefits and limitless culinary adventures. He also hopes to teach
consumers about sustainably harvested fishing practices as well
as making ecologically sound choices when it comes to selecting
their seafood. Thanks to his longtime friends Don & Bernadine
Dodson, he found his niche at the local farmers markets, which
he & his lovely partner, Heidi, have developed into a rewarding
We are proud members of PCFFA, the Pacific Coast Federation of
Fishermen's Associations. PCFFA is an active trade association
of commercial fishermen on the West Coast. H & H Fresh Fish
has been a member of this group since 2005.